Why is a good domain name important?
For 35 percent of home buyers, the first step in the home
buying process was looking online for properties.
88% of home buyers used the Internet when searching for homes
NAR Profile of Home Buyers and Sellers 2011
How important are the following in generating leads?
61% of Realtors responded that the Internet was "Very Important" in generating leads
- Behind only Repeat Business at 84% and Referrals at 85%
ROI (for brokers)
Excellent 15%
Good 34%
Fair 36%
Poor 10%
Not sure 6%
2011 Realtor Technology Survey Report
Web Sites Used in Home Search | |
Multiple Listing Services (MLS) Web site | 54% |
REALTOR.com | 49% |
Real estate company Web site | 44% |
Real estate agent Web site | 40% |
For-sale-by-owner (FSBO) Web site | 20% |
Newspaper Web site | 12% |
Where Buyer Found the Home They Purchased | 1997 | 2003 | 2004 | 2005 | 2007 |
Real Estate Agent | 50% | 41% | 38% | 36% | 34% |
Internet | 2% | 11% | 15% | 24% | 29% |
(NAR Profile of Home Buyers and Sellers 2007)
Internet marketing is more than 18x as effective as newspaper advertising
and
37x as effective as homes magazine advertising to find home buyers.
(NAR Profile of Home Buyers and Sellers 2010)
Average listing price for homes on Trulia in ZIP code 90210 was $5,657,915 for the week ending Sep 12
Trulia
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