Why is a good domain name important?

For 35 percent of home buyers, the first step in the home

buying process was looking online for properties.

88% of home buyers used the Internet when searching for homes

NAR Profile of Home Buyers and Sellers 2011

http://www.realtor.org/sites/default/files/reports/2011/profile-of-home-buyers-and-sellers-ls 2011-highlights.pdf

How important are the following in generating leads?

61% of Realtors responded that the Internet was "Very Important" in generating leads

- Behind only Repeat Business at 84% and Referrals at 85%

ROI (for brokers)

Excellent 15%

Good 34%

Fair 36%

Poor 10%

Not sure 6%

2011 Realtor Technology Survey Report

Web Sites Used in Home Search
Multiple Listing Services (MLS) Web site 54%
REALTOR.com 49%
Real estate company Web site 44%
Real estate agent Web site 40%
For-sale-by-owner (FSBO) Web site 20%
Newspaper Web site 12%

Where Buyer Found the Home They Purchased 1997 2003 2004 2005 2007
Real Estate Agent 50% 41% 38% 36% 34%
Internet 2% 11% 15% 24% 29%

(NAR Profile of Home Buyers and Sellers 2007)

Internet marketing is more than 18x as effective as newspaper advertising

and

37x as effective as homes magazine advertising to find home buyers.

(NAR Profile of Home Buyers and Sellers 2010)

 

Average listing price for homes on Trulia in ZIP code 90210 was $5,657,915 for the week ending Sep 12

90210, Beverly Hills average property price
90210, Beverly Hills Homes For Sale

Trulia

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